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Washroom malodour:

9 in 10 people have encountered unpleasant smells in public washrooms

The importance of air care in washrooms should not be underestimated. No one wants to experience an unpleasant smelling public washroom, in the same way, that no one wants to experience one which is not clean, or missing important amenities.

88% of people admit to not washing their hands when encountered with an unpleasant smell

Studies have shown that if a bad smell is present in a washroom, users will wish to leave as soon as possible resulting in neglecting hygiene practices such as washing and drying their hands.

67% of people say an unpleasant washroom smell would make them less likely to shop there 

With the high street already facing a decline in footfall, losing repeat custom due to an unpleasant smelling washroom is bad business practice, especially when you consider how powerful the responses to non-conscious stimuli can be.

Over the past few decades, there have been a number of studies on the impact of scent and scenting in retail and hospitality. These studies have connected the effects of scent on everything from our mood to memories – and even our perceptions of a brand. From hotels and spas to car showrooms and designer boutiques, the power of odours and what they mean to us cannot be overstated.

Businesses have a duty of care with public washrooms

When scientific air care solutions are combined with the ongoing efforts to maintain the appearance, with regularly cleaned and easy to use washrooms, harmony can be achieved; it's this which will ensure the pleasant washroom experience people want and deserve.

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