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The power of scent and human behaviour

77% of consumers agree that an unpleasant smell in the toilet negatively affects their perception of a brand

Research suggests that a bathroom experience in which there are signs of poor hygiene negatively impacts our appraisal of our emotions. These emotional responses drive decision making and could have an enduring impact on our recall of an experience and future behaviours.

91% of participants looked around to detect the
source of poor hygiene when encountered with a bad smell

Ultimately, a bad smell allows other elements of the washroom to be bought into question and criticised which can impact the business reputation, often having ramifications that can last long after the washroom experience itself.

A pleasant smelling washroom is an important
part of the customer experience

Smell is a primary driver of unconscious behaviours. No other sense is as strongly linked to memory and as the study has shown bad smell plays an important role in heightening physiological responses to both good and bad hygiene conditions, particularly the latter.

It is well established that emotion drives decision making in humans. Consequently, a negative emotional experience in a washroom, even at an unconscious level, will reinforce memory networks of overall experience and could affect future behaviour.

Businesses have a duty of care with public washrooms

When scientific air care solutions are combined with the ongoing efforts to maintain the appearance, with regularly cleaned and easy to use washrooms, harmony can be achieved; it's this which will ensure the pleasant washroom experience people want and deserve.

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Gain insight into the key drivers and benefits of non-tox pest management, the innovations taking place and examples of best practice, with a view to there this will lead in the future

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Washroom hygiene and the peak-end rule

The changing face of pest control:

Safer, cleaner, greener?