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The power of scent and human behaviour

Emotional impact increased by 40% in bad smelling washrooms

Across the various washroom tasks, the introduction of a bad smell significantly increased physiological reactions. In fact the Galvanic Skin Reponses (GSR) of participants were on average 40% higher in the bad smell scenario, than those who experiencing the same conditions in the clean-smelling scenario.

91% of people experiencing a malodourous washroom look around to detect the source of poor hygiene

Using eye tracking, the research showed that test participants displayed more exploratory behaviours in the bad smelling washroom such as looking at the toilet bowl, toilet paper and bin in a bad smelling cubicle..

63% of participants in bad-smell conditions focused on hygiene elements such as disinfectant gels 

Smell can subconsciously affect our behaviours by directing our attention to elements that invite disease avoidance, such as handwashing.

Scent plays a critical role in forming our perceptions of the world around us and in influencing our behaviours. However, smell does not operate in isolation from the other senses. Human experiences are cross-modal and are made up of simultaneous inputs from two or more of the senses.

Businesses have a duty of care with public washrooms

When scientific air care solutions are combined with the ongoing efforts to maintain the appearance, with regularly cleaned and easy to use washrooms, harmony can be achieved; it's this which will ensure the pleasant washroom experience people want and deserve.

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Gain insight into the key drivers and benefits of non-tox pest management, the innovations taking place and examples of best practice, with a view to there this will lead in the future

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The science of washrooms: How scent drives physiological responses

The changing face of pest control:

Safer, cleaner, greener?