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Unconscious yet undeniable: The power of scent and human behaviour

24% increase in feelings of disgust due to bad smelling washrooms. 

Signs of poor hygiene such as a bad smell negatively impact how you experience emotions, with people having 24% increase in feelings of disgust compared to a good smell

Bad washroom smells lead to an increase in hand hygiene

In the bad smell environment, 63% of respondents looked for a hand dryer/disinfectant, compared to a smaller 40% in the good smell scenario.

40% increase in emotional impact towards a bad-smelling washroom 

Even if the washroom looked clean and hygienic, respondents showed a 40% increase in emotional impact in a bad-smelling washroom compared to a pleasant smelling one. 

To explore how people really feel, not just how they think they feel, Initial embarked on a unique research experiment into the physiological effects of smell and the cleanliness of public washrooms. This was a significant and scientific endeavour to understand the unconscious reactions of people faced with both good and bad smells in an already emotionally-charged atmosphere.

Bad washroom smells and physiological reactions

A bad smell amplifies the physiological reactions to visual signs of poor hygiene, with people having a 39% increase in emotional impact when they encountered an overflowing Feminine Hygiene Unit (FHU) along with a bad smell, compared to when they see the same scenario with a pleasant smell.

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Gain insight into the key drivers and benefits of non-tox pest management, the innovations taking place and examples of best practice, with a view to there this will lead in the future

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Public washrooms and smell: Understanding human emotion

Unconscious yet undeniable:

Safer, cleaner, greener?