The science of washrooms: How scent drives physiological responses

What relative effect does smell have on our physiological and emotional responses to malodorous washrooms, and what’s the significance of this in relation to our other senses? Download our whitepaper to find out more.

Scent plays a critical role in forming our perceptions of the world around us and in influencing our behaviours. However, smell does not operate in isolation from the other senses. Human experiences are cross-modal and are made up of simultaneous inputs from two or more of the senses. So, the greater the number of senses activated in a given experience, the more memorable the experience becomes.

Working with leading neuroscience expert Andy Myers and human understanding and research agency Walnut Unlimited, Initial recruited 48 people to carry out a distinctive experiment to understand their unconscious reactions to smell in the washroom.

 

 Included in this free report:

  • Find out the results of our experiment to understand the emotional impact of a bad smelling washroom
  • Learn more about cross-modal experiences and the role this can play in building a positive brand reputation
  • Can scent subconsciously affect our behaviour when it comes to hygiene and disease avoidance?

Download now

Download our whitepaper to understand more about the physiological impact of washroom hygiene.

We will send the report to the email you provide; by providing this email you permit us to contact you with other related interesting and relevant material. You can change your communication preferences at any time.

Protecting people, enhancing lives

Initial is the world's leading hygiene company, delivering innovative, integrated and discreet hygiene services to commercial customers in over 60 countries worldwide. 

Our hygiene experts offer fully-serviced integrated hygiene solutions that provide protection for your business, giving you peace of mind that you are able to keep your employees and customers safe.