Scent plays a critical role in forming our perceptions of the world around us and in influencing our behaviours. However, smell does not operate in isolation from the other senses. Human experiences are cross-modal and are made up of simultaneous inputs from two or more of the senses. So, the greater the number of senses activated in a given experience, the more memorable the experience becomes.
Working with leading neuroscience expert Andy Myers and human understanding and research agency Walnut Unlimited, Initial recruited 48 people to carry out a distinctive experiment to understand their unconscious reactions to smell in the washroom.
Included in this free report:
- Find out the results of our experiment to understand the emotional impact of a bad smelling washroom
- Learn more about cross-modal experiences and the role this can play in building a positive brand reputation
- Can scent subconsciously affect our behaviour when it comes to hygiene and disease avoidance?